WTF Gym Franchise · Dubai · Launching soonFranchise Startup of the Year 2023As seen on Shark Tank India
WTF BLACK.The WTF gym franchiseis coming to Dubai.
Founding partner applications are open.
- Proven on 60+ WTF gyms in India
- No gym experience needed
- No royalty. One fixed monthly fee
- The gym is yours. So is 100% of its P&L.
WTF in India today
- 60+Gyms
- 50,000+Members
- 800+Team
- 2021Since
Apply as a founding partner
Tell us your budget and timeline. We'll call with the Dubai launch plan.
WTF BLACK is coming to Dubai. We build it, we run it, you own it. No hiring headache, no marketing guesswork, no daily ops, no royalty, no revenue share. 60+ gyms run by WTF in India.
Most franchises sell you a name. We run the gym for you.
- We run it
Hiring & training
We run itDaily operations
We run itSales & marketing
We run itTechnology
We run itRetention
We run itBrand & SOPs
You focus on four things.
We handle the rest.Your members · Your community · Your growth · Your profits
A franchise sells you a logo.
WTF runs your gym.
Gyms rarely fail on the idea. They fail on day-to-day operations. WTF runs its own gyms, and runs yours too. You own it all. We take one fixed fee. No royalty.
Typical franchise
Royalty on revenue
a cut of every month's revenue
WTF BLACK
Fixed monthly fee
one fee to us, whatever you earn
What you get
Typical franchise: A brand, a site checklist, documents
WTF BLACK: A brand and a team that runs the gym
Who runs the gym day to day
Typical franchise: You
WTF BLACK: WTF
Your support
Typical franchise: A couple of calls a month
WTF BLACK: A key account manager, every day, for 5 years
Hiring, sales and marketing
Typical franchise: You figure it out
WTF BLACK: Done by WTF
What the brand takes
Typical franchise: A share of your revenue
WTF BLACK: One fixed Power Fee
P&L, staff and revenue
Typical franchise: Yours, minus their cut
WTF BLACK: 100% yours
Whose track record
Typical franchise: The brand's name
WTF BLACK: 60+ gyms WTF runs itself in India
Dubai fee terms are set at launch and written into your agreement. The typical franchise charges a royalty on revenue; WTF BLACK does not.
Four formats. One system.
Pick by the space you have and the neighbourhood you're in. We'll help you choose.
Studio
2,000 – 3,500 sq ft
AED800K–1.5M
Indicative · confirmed per site
Premium
3,000 – 5,000 sq ft
AED1.2–2.4M
Indicative · confirmed per site
Express
5,000 – 8,000 sq ft
AED1.8–4M
Indicative · confirmed per site
Flagship
8,000 – 15,000+ sq ft
AED3–7M
Indicative · confirmed per site
Every Black gym gets this. Whatever the ticket.
- Member app + AI coach
- CRM & sales system
- Hiring & training
- Daily operations
- Brand & campaigns
- Black Edition kit
Indicative launch ranges, based on published UAE fit-out and franchise market costs (Sep 2026). The investment for your site is confirmed after a site assessment.
Prices are indicative; your written quote covers working capital, fees, escalation and taxes. Investment risk stays with the owner: WTF running the gym does not guarantee returns.
See how your gym will look.
Pick a format. Tap a zone to see the Black Edition machines that go in it.
WTF BLACK Express
- Area
- 5,000 – 8,000 sq ft
- Equipment stations
- 65–80
Express · Zone
Selectorized strength
- Floor share
- ~14%
- Stations
- 18–22
Pin-loaded machines, the easiest start for new members.
Black Edition machines here · 10
Leg Extension & Leg Curl
Chest & Shoulder Press
Lat Pulldown & Low Row
Pec Fly & Rear Delt
Pec Fly & Rear Delt
Lat Pulldown & Low Row
Assisted Dip & Chin
Leg Curl & Extension
High Pulley & Row
Pec Fly & Rear Delt
Fitted with the Black Edition.
37 machines. One standard. Made by WTF, in every WTF BLACK gym.
- 37Machines
- 5Categories
- 1Standard, every format
StrideWTF-X8600P
Commercial Motorized Treadmill
Commercial deck with an 8 HP peak motor, up to 20 km/h and 15% incline.
- Motor
- 8 HP peak (4 HP continuous)
- Speed / incline
- 1–20 km/h · 0–15%
PulseWTF-STAIRMILL
Stair Mill
A rotating staircase for glutes, quads and calves on a compact footprint.
- Max user
- 150 kg
- Machine weight
- 201 kg
PulseWTF-STAIRMILL-PRO
Stair Mill Pro
Fully enclosed stair housing, rated for a 200 kg user.
- Max user
- 200 kg
- Machine weight
- 220 kg
PulseWTF-M8809EL
Commercial Elliptical Cross Trainer
Low-impact full-body cardio with a 480 mm stride and electro-magnetic resistance.
- Stride
- 480 mm
- Resistance
- Electro-magnetic
StormWTF-AIRROW
Air Rowing Machine
Air resistance that rises with effort. Back, legs and core in one stroke.
- Max user
- 150 kg
- Machine weight
- 30 kg
VelocityWTF-X956
Spinning Bike
Enclosed body and a quiet belt drive, built for group cycling classes.
- Flywheel
- 18 kg
- Machine weight
- 57 kg
VelocityWTF-S12PRO
Spin Bike
A 22 kg flywheel inside fully shrouded body panels.
- Flywheel
- 22 kg
- Drive
- Belt
VelocityWTF-S200
Commercial Spin Bike
A 25 kg magnetic flywheel: no friction pads to wear out.
- Flywheel
- 25 kg magnetic
- Machine weight
- 53 kg
- Sentinel
WTF-U3086C
Leg Extension & Leg Curl
Quads and hamstrings on one 110 kg stack, in a single footprint.
- Weight stack
- 110 kg
- Machine weight
- 255 kg
- Sentinel
WTF-U2084K
Chest & Shoulder Press
Chest press and shoulder press from the same seat.
- Weight stack
- 110 kg
- Machine weight
- 263 kg
- Sentinel
WTF-U2085K
Lat Pulldown & Low Row
Pulldown overhead, row in front: a full back session on one station.
- Weight stack
- 92 kg
- Machine weight
- 224 kg
- Sentinel
WTF-U2007K
Pec Fly & Rear Delt
Face in for pec fly, face out for rear delts.
- Weight stack
- 110 kg
- Machine weight
- 242 kg
- Sentinel
WTF-U3007C
Pec Fly & Rear Delt
Overhead swing arms for chest fly and rear delts in one frame.
- Weight stack
- 110 kg
- Machine weight
- 249 kg
- Sentinel
WTF-U3085C
Lat Pulldown & Low Row
Pulldown and row on a 110 kg stack, enough for heavy pullers.
- Weight stack
- 110 kg
- Machine weight
- 244 kg
- Sentinel
WTF-U3009
Assisted Dip & Chin
Counterweighted dips and chin-ups, so beginners can build up to bodyweight.
- Weight stack
- 88 kg
- Machine weight
- 253 kg
- Fusion
WTF-BMDM1314
Leg Curl & Extension
Dual leg station on a 100 kg stack in a compact frame.
- Weight stack
- 100 kg
- Machine weight
- 275 kg
- Fusion
WTF-BMDM12
High Pulley & Row
High pulley and seated row on one stack and one footprint.
- Weight stack
- 100 kg
- Machine weight
- 211.5 kg
- Titan
WTF-ATX002AC
Pec Fly & Rear Delt
Chest fly and rear delt work without changing seats.
- Weight stack
- 100 kg
- Machine weight
- 239 kg
IroncladWTF-Y910Z
Wide Chest Press
Independent arms on a wide path, so each side works on its own.
- Loading
- Olympic plates
- Machine weight
- 139 kg
IroncladWTF-Y930Z
Seated Row
Chest-supported heavy rows that keep the lower back out of it.
- Loading
- Olympic plates
- Machine weight
- 137 kg
IroncladWTF-Y935Z
Shoulder Press
Seated overhead press on a natural arc, loaded with Olympic plates.
- Loading
- Olympic plates
- Machine weight
- 146 kg
VanguardWTF-AMV14
Iso-Lateral Row
Independent lever arms: each side pulls its own load.
- Loading
- Olympic plates
- Machine weight
- 130 kg
VanguardWTF-AMV05
Seated Biceps Curl
A preacher pad locks the arm in for strict curls.
- Loading
- Olympic plates
- Machine weight
- 85 kg
IroncladWTF-A750
Flat Chest Press
The bench press feel with converging arms, no spotter needed.
- Loading
- Olympic plates
- Machine weight
- 155 kg
VanguardWTF-SM2002
Iso-Lateral Chest & Back
Push and pull on one frame with iso-lateral arms.
- Loading
- Olympic plates
- Machine weight
- 177 kg
ForgeWTF-U3056
45° Leg Press
A 45° sled for heavy leg days, loaded with Olympic plates.
- Loading
- Olympic plates
- Machine weight
- 243 kg
ForgeWTF-J029
Seated Calf Raise
Seated, plate-loaded calf work on a small footprint.
- Loading
- Olympic plates
- Machine weight
- 51 kg
CoreWTF-K45
Rectus Abdominis Trainer
Loaded ab crunches on a guided path, with no strain on the neck.
- Machine weight
- 113 kg
- Dimensions
- 1151 × 1086 × 1592 mm
NexusWTF-E6250
Functional Trainer + Smith
Dual-stack cable station and smith machine in one frame.
- Weight stack
- 92 kg × 2
- Machine weight
- 480 kg
NexusWTF-E7016
Cable Crossover
Two 110 kg stacks across 4.4 m for crossovers, flyes and face pulls.
- Weight stack
- 110 kg × 2
- Machine weight
- 440 kg
NexusWTF-BK005
Functional Trainer
Two 100 kg stacks with adjustable pulleys for any angle.
- Weight stack
- 100 kg × 2
- Machine weight
- 350 kg
FrameworkWTF-JN2063B
Smith Combo Rack
A counter-balanced smith inside a full power rack: squat, bench, press.
- Bar system
- Counter-balanced smith
- Loading
- Olympic plates
FrameworkWTF-JN2041
Olympic Decline Bench
Decline press station with leg-lock rollers.
- Machine weight
- 50 kg
- Bar
- Olympic
FrameworkWTF-JN2042
Olympic Incline Bench
A solid incline station for heavy upper-chest pressing.
- Machine weight
- 57 kg
- Bar
- Olympic
FrameworkWTF-JN2043
Olympic Flat Bench
The flat bench press station every floor is built around.
- Machine weight
- 46 kg
- Bar
- Olympic
Bench ProWTF-J040
Preacher Curl Bench
Classic seated preacher bench for strict curls.
- Machine weight
- 40 kg
- Dimensions
- 975 × 715 × 1005 mm
Bench FlexWTF-M026
Hyper Extension
A 45° bench for lower back, glutes and hamstrings.
- Machine weight
- 64 kg
- Dimensions
- 1390 × 975 × 886 mm
Product visuals are representative renders. Specifications are indicative and may change.
Your first year. You sign. We build. Members walk in.
Step 1: We find the site
Step 2: We design it
Step 3: We hire your team
Step 4: We pre-sell
Step 5: We open
Step 6: We run it
Where WTF runs today. Dubai is coming soon.
60+ gyms run by WTF in India. The same team will run yours at the Dubai launch.
Live in India
- Delhi
- Noida
- Gurugram
- Ghaziabad
- Bangalore
WTF in India today
- Gyms
- 60+
- Members
- 50,000+
- Team
- 800+
- Since
- 2021
Real WTF floors in India. No renders.
Live on a WTF floor
Functional turf zone
Strength floor
Coach on the cable station
Front desk
Coached core work
Vishal Nigam
Founder, WTF Gyms. Noida, 2021
India didn't need more gyms. It needed a better way to run them.
Vishal Nigam, Founder
Franchise India, 2023
Franchise Startup of the Year, Fitness
As seen on
Shark Tank India
The whole model in 54 seconds.
Your questions.
Is WTF BLACK open in Dubai yet?
Not yet. WTF BLACK is launching soon in Dubai, and founding partner applications are open now. The franchise team will share the launch timeline on your call.
Do I have to run the gym myself?
No. WTF hires, trains and manages the team, sells memberships, markets the gym and handles upkeep and systems, as it does across 60+ gyms in India. You own the gym.
What does WTF charge?
One fixed monthly fee to operate your gym. No royalty. No revenue share. Dubai fee terms are set at launch and written into your agreement.
How much do I need to start in Dubai?
At launch, indicatively from AED 800K for a Studio of 2,000 to 3,500 sq ft, up to AED 7M for a Flagship. These launch ranges come from UAE market costs; the final investment for your site is confirmed after a site assessment.
Do I need a trade licence, and who arranges it?
Any new gym at the Dubai launch needs a commercial trade licence and activity approvals before launch. As a founding partner, WTF's launch team guides you through mainland or free-zone setup, approvals and fit-out, and names every step and cost in your launch plan.
Can I invest from India?
Yes. Founding partner applications are open to investors in India and the UAE. Investing from India follows RBI rules for overseas investment, so take advice on the route that suits you; the franchise team shares the Dubai launch plan on your call.
What does founding partner mean?
Founding partners are the first WTF BLACK owners at the Dubai launch. They are selected first, get first choice of format and site, and work directly with the WTF launch team from site search to opening day.
What happens after I apply?
You verify your number so we know it is really you, and the franchise team calls you about formats, sites and the Dubai launch plan.
Be a founding partner.
WTF BLACK is launching soon in Dubai. Applications are open.